.New Delhi: Boldfit, a direct-to-consumer (D2C) physical fitness brand has actually onboarded Indian cricketer KL Rahul as a company emissary and an entrepreneur in the company, it shared with ETRetail.Without disclosing the particular percentage of concern the cricketer has taken, the firm stated it is actually a substantial as well as important investment.This cooperation intends to make use of KL's astounding appeal, specifically among youth as well as health and fitness aficionados, to expand Boldfit's reach into untapped markets and also demographics all over India.Sharing regarding the label's development plans, Pallav Bihani, creator and also CEO of the business claimed, "Our company are actually going all-in on increasing our activewear and also footwear classifications, which are actually set to redefine the health and fitness market. These sections are our potential development motors." Currently, health and fitness and also yoga accessories steer the majority of Boldfit's sales, Bihani shared.In the 2022-23, the D2C brand name accomplished a profits of Rs 73 crore. Along with key initiatives and this alliance, the company targets to reach a revenue of Rs 500 crore through FY26. Founded in 2018, it presently provides over 1 crore customers each year as well as aims to increase this range to 5 crore through this alliance. Also, it is actually enhancing its supply establishment infrastructure to make certain prompt delivery and also consistent item availability.Looking ahead, the D2C startup counts on a surge in on the internet web traffic, social networks engagement, and also greater sales around our main groups.
Posted On Aug 1, 2024 at 10:46 PM IST.
Sign up with the neighborhood of 2M+ business professionals.Sign up for our e-newsletter to obtain latest ideas & evaluation.
Download And Install ETRetail Application.Receive Realtime updates.Spare your favorite short articles.
Scan to install App.