.New Delhi: Reliance Retail considers to expand Superdry in to the athleisure portion which will certainly put it in straight competition with leading sports apparel labels like Nike, Adidas as well as Asics.Last year, the English fashion trend label had inked a joint endeavor deal along with Reliance Brands for the sale of Superdry's copyright possessions in India, Sri Lanka, and Bangladesh for u20a4 40 million (almost 405 crore at the moment). Superdry's foray right into the athleisure sector in India will certainly be a 1st for the company worldwide, along with many shops readied to be opened around India. Originally, the provider will definitely sell clothes, as well as eventually footwear after securing BIS qualification." The company has actually been dealing with a retail format for athleisure products, which has watched a rise popular since the pandemic. It may enjoy French store Decathlon also along with large style shops, while Superdry sports will be actually mid-size retail stores," stated a shopping center operator aware of the development.Reliance Retail performed certainly not reply to ET's queries.Sales of leading sports brand names have actually dashed in the past 2 years, driven through improving awareness regarding fitness as well as rising need for athleisure wear and tear. Along with a populace of much more than 1.4 billion, India is one of the fastest-growing and most extensive global markets for activewear and footwear companies.Most global labels have actually been actually around in the country for much more than 20 years and also have expanded via collaborations with cricket and other showing off tasks. The newer contestants, however, have been actually positioning on their own as relaxed way of life and routine athletic wear brands. India is actually viewing raising enthusiasm in sporting activities including kabaddi, football, volley ball, hockey and badminton.Superdry got into the country in 2012 in collaboration along with Reliance Brands, a project of Reliance Retail Ventures Ltd (RRVL). RRVL has alliances along with independent fashion trend brand names in sections like deluxe, bridge-to-luxury and also high-premium as well as high-street lifestyle like Armani Exchange, Burberry, Bally, Canali, Diesel, Fuel, Hugo Manager, Hamleys and also Jimmy Choo, Valentino and also Balenciaga for the Indian market. Reliance Brands also acquired toy seller Hamleys in 2019.
Published On Aug 3, 2024 at 09:31 AM IST.
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